By More and more people in the UAE are listening to podcasts. A new survey reveals more listeners than ever before are tuning into podcasts for music, entertainment, news and more.
Research firm markettiers asked over 1,000 adults in the UAE to reveal their podcast habits. The survey shows 37% of the UAE audience now listen to a podcast daily. That’s more than double the number of listeners tuning into podcasts daily in 2019. The global pandemic has fuelled the spike.
Genres
The top five podcast genres in the UAE are music (57%), comedy (40%), technology (33%), sports (28%) and news and politics (27%).
Cheryl King, Managing Director at markettiers MENA, said: “It’s time for brands to capitalise on this growing trend, which will continue to gain popularity. Podcasts are here to stay and are a proven method to communicate with a targeted audience.”
We’re partial to good podcasts here at iamCrü. Particularly podcasts that dive into the electronic music scene. Here’s three we highly recommend…
Anja Schneider presents Club Room: Backstage
DJ, producer and Sous Music record label boss Anja ditches the turntables in favour of a microphone. Anja invites great DJs into her Club Room to discuss pressing issues affecting the industry right now. Guests include Dave Clarke, Rebekah, Damian Lazarus, Chris Leibing and Einmusik. Get stuck in here.
Meet Me Backstage by Nikki McNeill
Founder of Global Publicity, Nikki invites a host of colourful characters from within the dance scene onto her podcast. Discover how Pioneer’s Marc Grotefeld helped the brand become synonymous with club culture. Renowned music photographer Dan Reid tells tales from behind his camera lens. Skint Records’ Matt King reveals the highs and lows of working at a record label. And Exit’s Miroslav Miletic reveals his career journey to Programme Manager for the award-winning festival.
Nikki is a natural podcast host, enticing fun and fascinating stories from her guests. Check out Meet Me Backstage here.
The Anjunadeep Edition
If it’s all music and no chat you’re after, tune into The Anjunadeep Edition. Each week the imprint uploads a one-hour mix lovingly crafted by DJs associated with the legendary label. Anjunadeep’s melodic mixes make hard days in the office so much more bearable.
Main photo: Soundtrap/Unsplash
Also read: Trailblazers: Dance Music’s True Pioneers Go Deep and Personal
