A new DJ download site is putting exclusivity back into music. SetFreaks allows DJs to level up their sets with exclusive limited-edition tracks from the best artists worldwide. And it places value back on music, with artists generously – and speedily – compensated for their creativity.
Fans can build out their music collections with rare tracks too. Each download comes complete with a personalized certificate and message from the artist.
Combining a ‘white label’ ethos with cutting-edge technology, SetFreaks is the brainchild of Onnik Tavitian, a former DJ/producer turned full-time entrepreneur in everything music and IP related.
“DJs of a certain era will remember the satisfaction of getting their hands on a great white label track on vinyl and playing it in their sets,” says Tavitian. “Many white labels were considered gold dust and these tracks made a DJ’s set unique. We’re recreating that exclusivity in digital format, bringing the art and display of curative talent back into focus.
“The exclusivity also gives the tracks an elongated life,” says Tavitian. “With each track limited to between 25 and 250 downloads, the music stays fresh for longer. Through SetFreaks, DJs and fans can own something special that very few other people have. There are also countless opportunities for festivals, events and record labels to cater to and create special fan-based merchandise, as well as limited-edition compositions for their fans and followers.”
SetFreaks founder Onnnik Tavitian
A New Way for Digital Distribution
Releasing techno, tech-house, house and melodic house, with plans to expand into other genres, SetFreaks is already striking a chord with big name artists and up-and-comers seeking alternative outlets for their tracks. Robert Babicz, Cristian Varela and Agent Orange DJ have already released music through the platform.
“SetFreaks is an interesting concept to bring value to a track – a new way for digital distribution,” says Babicz. Varela echoes the sentiment, describing SetFreaks as “one of the most interesting platforms with very exclusive and special music for fellow DJs and real fans”.
Using bespoke technology, each SetFreaks’ download is individually encrypted with a watermark. “It’s the best anti-file sharing technology out there,” claims Tavitian. “In the unlikely event of someone sharing a file, which is not allowed, we can trace the culprit and take action.”
Quality Over Quantity
SetFreaks favours quality over quantity and it’s obliterating headaches long associated with traditional record labels and other download platforms. From receiving demos, SetFreaks’ crack A&R team promise a ‘yes’ or ‘no’ answer within a matter of days. When an artist contract is signed, the track is available almost immediately. And once a track sells out, the artist receives payment just days later.
“Thousands of tracks are released each day on other digital platforms,” says SetFreaks founder Tavitian, “and record labels often have long release schedules. Capping the number of tracks released each week on SetFreaks allows the artists – new or established – to share the spotlight. At SetFreaks it’s the music that does the talking, not big money advertising spends or algorithms. Our limited-edition downloads are putting the value back into music by making sure the tracks on offer receive the unencumbered promotional attention they deserve and giving DJs the tools to curate unique sets to make them really stand out.”
Watch the SetFreaks video to discover more.
