By UAE company AudioSwim is shaking up the regional music industry and giving local artists a better chance of success. The music distributor and label services company is helping artists embrace future technologies to boost their careers. Crucially, using NFTs, blockchain and cryptocurrency, AudioSwim helps independent artists get paid in full.
Unique Content
NFTs (non-fungible tokens) have hit the headlines recently. Essentially, NTFs are a way of owning online property. Transactions using NFTs allow fans to participate in auctions for unique content from the artists they love. Kings of Leon recently racked up $2 million selling NFTs bundled with their new album. And Grimes sold a bunch of NFT-affiliated artwork for around $6 million in just 20 minutes.
“NFTs and blockchain are the future of the music industry,” said AudioSwim founder Albert Carter. AudioSwim is also in discussions with Blockpool, a company specialising in AudioCoin – a digital currency for music. Blockpool worked with Björk to provide AudioCoin for the release of her Utopia album.
Empower
From Philadelphia, Albert has lived in the UAE for five years. After co-founding Emirates Music Summit and the Hip Hop University, he launched AudioSwim last year. The company aims to “break artists into international stardom” and “empower independent artists and their fans”.
As well as helping artists get to grips with future technologies, AudioSwim offers music distribution to over 150 digital sales platforms. Furthermore, it provides PR and marketing services. This 360-approach allows artists to amplify their brand. “AudioSwim helps artists find real supporters and fans for their music,” said Albert.
Photo: Albert Carter
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