By Defected Break into US Radio with ‘House Music All Life Long’ Show
UK bastion of house music Defected has landed its first US radio show. Simon Dunmore’s brand will break into US radio through SiriusXM. Hosted by Sam Divine, Defected’s monthly ‘House Music All Life Long’ show kicks off at 10pm (Eastern Time) on Sunday 7th March. That’s 7am on Monday 8th March for those listening in from the UAE. The show airs on Diplo’s Revolution channel 52 on SiriusXM.
A huge fan, Diplo has supported the label and its artists for years. “A staple for house music, Defected continue to push the genre forward,” said Diplo. “After showcasing their releases these last few years on the channel, I’m excited to bring this show to Diplo’s Revolution.”
Experience
Featuring new and exclusive music from established artists, ‘House Music All Life Long’ will also showcase rising talent. Presenter Sam has plenty of radio experience. A long-time crew member, Sam hosts the Defected Radio Show. Syndicated to over 170 FM stations, that show also reaches an audience of over two million via podcasts. Sam also hosts a show on the UK’s KISS FM, every Friday night, from 9pm – 11pm (GMT).
Wez Saunders, Managing Director of Defected Records, said the UK label was delighted to be launching the show through Diplo’s channel on SiriusXM. “We’ve been fans of the station and the channel from afar,” said Saunders. “To make our US radio debut here is a pleasure. We look forward to providing US fans with the sounds of Defected and family on ‘House Music All Life Long’.”
Huge Respect
Set up by Dunmore in 1999, Defected commands huge respect within the industry. Moving with the times, today Defected is a new era music company, reaching fans through digital channels while staging jaw-dropping club nights and festivals around the world. The Defected crew are busy working on this year’s Defected Croatia, a six-day festival in Tisno, running Thursday 5th – Tuesday 10th August. In January, Defected launched its Afrohouse label Sondela. During the pandemic, Defected’s state-of-the art virtual festivals have raised millions of dollars for charity.
Photo: Sam Divine by Dan Reid
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