Hannah Wants Soundtracks New TV Advert for Jaguar
DJ and producer Hannah Wants soundtracks Jaguar’s global TV advert for its new E-PACE SUV. Wants’ track Lift Off has been adapted for the campaign, which also features British/Chinese actor Christina Chong. Jaguar execs picked up on Wants’ track with Nathan Nicholson after hearing it on Annie Mac’s BBC Radio 1 Dance Party.
“This is a surreal career moment,” said Wants. “My Dad worked at Jaguar Land Rover for over 30 years and so the affinity with the brand is natural and I’m super proud to be working together. I feel honoured they have chosen Lift Off.”
Fearless Creativity
Chong is filmed driving the E-PACE in London, with Lift Off providing the musical accompaniment. The track has featured in the Top 10 of Spotify’s UK House Music playlist and the Electronic Rising playlist top five.
Andy Hunt Cooke, Jaguar Global Communications, said the car brand was “thrilled” to celebrate the launch of the E-PACE SUV “with such creative women as Hannah and Christina, who embody the fearless creativity that sets Jaguar apart”.
Earlier this year, Jaguar turned to American DJ and producer MK for the launch of the F-PACE SUV. This time out, the ladies are in the driving seat. Check out the ad below.
Smart Move
A former professional footballer Hannah Wants hung up her footie boots when she was 23 to pursue her music career. It was a smart move. With a prolific release schedule, Wants has DJed at numerous major festivals around the globe. In 2018 she launched her own record label Etiquette.
With her latest track Oh Really out now on Armada, Hannah says her DJ diary is filling up fast. She plans to announce her forthcoming DJ dates soon. “Just know I’ma be everywhere I possibly can be as much as I can be,” said Wants. “I’ve got a year’s worth of DJing to make up for!”
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